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Crash Coasters

Campaign
Agency Network: 
Published/Aired: 
April 2017
Arrive Alive: Crash Coasters
Arrive Alive: Crash Coasters
Arrive Alive: Crash Coasters
Arrive Alive: Crash Coasters

Description

On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.

Direct advertisement created by Rethink, Canada for Arrive Alive, within the category: Public Interest, NGO.

Caption

This coaster used to be a car. That car never made it home.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Alex Bakker
Copywriters: Sean O'Connor, John Eresman
Photographer: Eric Arnold
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ivanm16's picture

Nice idea, i like it.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
kleenex's picture

Great idea for a coaster.

kleenex
Activity Score 58719
Web Designer/Developer
CrackerJackFlash's picture

Hard hitting

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

oliveiraa's picture

nice idea

oliveiraa
Activity Score 15
matiw's picture

Same idea of "Otro Mundo Beer", but worse executed.

https://www.youtube.com/watch?v=DWVbK6z454o

matiw
Activity Score 79
Art Director
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