Agency Network: 
Published/Aired: 
April 2007
Apartheid Museum:  Botha
Apartheid Museum Direct Ad -  Botha

Description

To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

Direct advertisement created by FCB, South Africa for Apartheid Museum, within the category: Recreation, Leisure.

Caption

Experience the shift in power.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt
Log in to post comments
CreepingFeature's picture

So what?

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
R. Rinaldi's picture

So so.

R. Rinaldi
Activity Score 678
Singapore
canz's picture

I love it. Clear and simple. I'm jealous.

canz
Activity Score 14
Copywriter
Olafski001's picture

what's botha and thabo?

Olafski001
Activity Score 1183
Copywriter |
paulcoetzer's picture

P.W. Botha was South Africa's last "apartheid" president. Thabo Mbeki is South Africa's current president. The Apartheid Museum documents South Africa's movement to democracy — i.e. literally from BOTHA to THABO.

paulcoetzer
Activity Score 20
Creative Director: DraftFCB (Johannesburg), South Africa
Olafski001's picture

thx for explaining
great work

Olafski001
Activity Score 1183
Copywriter |
Brema's picture

I think if one is to be in the advertising industry (which goes hand in hand with the media) u shud be savvy to such historical events and refrain from letting ur ignorance show by asking such questions

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

crisis's picture

If you're going to call people ignorant and tell them to quit the industry, at least make the effort to spell out "you" "your" and "should."

crisis
Activity Score 183
Writer
BAdman's picture

yeah, instead of asking questions just remain ignorant to it...
such a silly thing to say, not everyone knows the history of every country. Ask away.

BAdman
Activity Score 23
Graphic Designer
Bundy Agency's picture

Brema,

The only way i've learnt anything in this industry is by asking questions.

Its not ignorance, its a passion to learn and understand.

Perhaps you should step out of your glass house and relax.

Bundy Agency
Activity Score 597
Art Director
ericndavi's picture

Totally agree. A serious advertising practitioner needs to have at least some sense of general knowledge. Read up, bro.

ericndavi
Activity Score 149
Creative Director
Olafski001's picture

brema / skinny: want to join me in a quiz on European history?

Olafski001
Activity Score 1183
Copywriter |
Age's picture
Age
Activity Score 72
BigBrother's picture

clever enough. I also like the art direction: will save it to show those clients who say: "But we need COLOR and PHOTOGRAPHS to have impact, don't we?"

BigBrother
Activity Score 94
Rabubi's picture

power.
Could make a cool tv ad too. I'd be interested to know how this idea came about.

Rabubi
Activity Score 554
Copywriter
NatalieM's picture

Clever. Would have been better if both names were surnames or both forenames, though.

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

bhangbhang's picture

I thinks it's inspired. Simple, clever and to the point. Well done guys.

bhangbhang
Activity Score 44
Creative Director
Brema's picture

hey Olafski001 i'll take you up on that quiz challenge anyday

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

StuartLittle's picture

Its a so so ad, not really smart

StuartLittle
Activity Score 466
Other
RoodDood's picture

really like the idea, but execution doesn't lend enough to it. like someone said before, would be great as a tv ad. or an ambient piece.

RoodDood
Activity Score 46
Axl's picture

pas au top l'idée

Axl
Activity Score 264
Paris
Advertisement
Featured Content

Latest Collections

Advertisement