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Agency Network: 
Published/Aired: 
July 2009
Amnesty International:  Report it
Amnesty International Direct Ad -  Report it

Description

Direct advertisement created by TBWA, Portugal for Amnesty International, within the category: Public Interest, NGO.

Caption

An escaping sound can be a cry for help.

Advertising Agency: TBWA\Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Hellington Vieira
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satpal's picture

not bad idea but not very sexy.

satpal
Activity Score 144
Guest's picture

need not be sexy... good idea (Y)

Guest
KESHAV's picture

good one

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

agree...maybe another way of execution...it's just not eye catchy enuf for what you want every 1 to know of.

Guest
BWeesper's picture

Very good.

BWeesper
Activity Score 47
Wordnerd's picture

ouch. first you think 'what the...' then you read it and it's a punch in the stomach. cool

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Cool idea, but I'd be angry at the organization if there were one in my door one morning. It'd feel like an accusation. If volunteers could put them up themselves I'd like it more.

Guest
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