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Porcelain bones

Agency Network: 
Published/Aired: 
October 2016

Description

Direct advertisement created by Les Gaulois, France for Amgen, within the category: Pharmaceutical.

Advertising Agency: Les Gaulois, France
Chief Creative Officer: Xavier Beauregard
Art Director: Aurelien Bigot
Copywriter: Benjamin Le Coz
Tv Producer: Ingrid Vasseur
Production: Wanda
Directors: Les Colts, The Cabs
Sound: Hrcls / Hercules
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Highest Rated

Dzsoi's picture

I think it would have been more powerful if they had chosen an object which is not that fragile so the contrast is bigger.

Dzsoi
Activity Score 8611
Copywriter
Dzsoi's picture

I think it would have been more powerful if they had chosen an object which is not that fragile so the contrast is bigger.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I wonder if the idea worked.

kleenex
Activity Score 58797
Web Designer/Developer
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