Turn any print media into Amblyopia screening and treatment. Kids around the world struggle with Amblyopia or Lazy Eye. It’s treatable, but in disadvantage communities that lack medical care, lazy eye can lead to learning difficulties and Blindness. We created an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.
Direct advertisement created by VML, Colombia for Amblyopia World Campaign, within the category: Health.
Creative Directors: Debbi Vandeven, John Godsey, Maurizio Villarreal, Antonio López, Raquel Jácome
Art Director: Carlos Ordóñez, Julian Sánchez
Copywriter: Julio Ortiz
Illustrator: Carlos Ordóñez
Photographers: Felipe Rincón, Juan Pablo Rubiano
Additional Credits: Catalina Hernández