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Wara’ná book

Agency Network: 
Published/Aired: 
October 2016
Ambev: Wara’ná book
Ambev: Wara’ná book
Ambev: Wara’ná book
Ambev: Wara’ná book
Ambev: Wara’ná book
Ambev: Wara’ná book
Ambev Direct Ad - Wara’ná book
Ambev Direct Ad - Wara’ná book
Ambev Direct Ad - Wara’ná book
Ambev Direct Ad - Wara’ná book
Ambev Direct Ad - Wara’ná book
Ambev Direct Ad - Wara’ná book

Description

In its 95-year history, Guaraná Antarctica launches the Wara’ná Book. In a limited edition, the book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also a raw material for Guaraná Antarctica.

The design of the book follows the same artisanal care that forms the production basis of the soft drink, which, from planting of the seed to reaping, passes through the hands of farmers in the region of Maués, in the heart of the Amazon. Hands that plant, that reap and that select the best fruit. Hands that give life to Guaraná, to its stories and legends.

Direct advertisement created by Saatchi & Saatchi, Brazil for Ambev, within the category: Alcoholic Drinks.

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Highest Rated

Hibon's picture

muito bom !

Hibon
Activity Score 3734

Simple ideas are the best !

kleenex's picture

nice looking stuff.

kleenex
Activity Score 58645
Web Designer/Developer
Hibon's picture

muito bom !

Hibon
Activity Score 3734

Simple ideas are the best !

CrackerJackFlash's picture

love the art

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

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