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Agency Network: 
Published/Aired: 
September 2009
Alzheimer's Society:  City map
Alzheimer's Society Direct Ad -  City map

Description

Direct advertisement created by FCB, Germany for Alzheimer's Society, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb, Hamburg, Deutschland
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
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Highest Rated

Spoonfeederxxx's picture

Clever, but my feel is without a line it might be too clever...

Not sure about this one...

Spoonfeederxxx
Activity Score 641
Copywriter
Spoonfeederxxx's picture

Clever, but my feel is without a line it might be too clever...

Not sure about this one...

Spoonfeederxxx
Activity Score 641
Copywriter
Misfit's picture

The line is the legend of the map.

Misfit
Activity Score 10
paumarques's picture

està de puta mare!!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

El Barto's picture

Haha, I'd still get around with this map as a born and bred Hamburger.
But still, I like the idea.

El Barto
Activity Score 111
Art Director
jackmancer2017's picture

Why target on tourists? I wouldn't donate to a city which I'm spending my holiday. I would care more about home.

jackmancer2017
silvi's picture

Totally agree. target seems to be tourists. And they doesn´t make donations at all in their vacations.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

and at least agency is honest in accepting 5% increase in donations (only 5% because they were tourist)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Carlos Garcia's picture

Done for the SONY NAV-U GPS by Grey Lisbon.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

beingofageoldgrace's picture

no sir, its too tiny to win sth.

btw: scam for social is not good for your karma.

beingofageoldgrace
Activity Score 353
ShaniG's picture

Smells like a scam. Too expensive just to get random donations from random tourists.

ShaniG
Activity Score 17214
Creative Director
MarieMarie's picture

Simple & effective

MarieMarie
Activity Score 6
maxchionh's picture

this is a very good concept. good work!

maxchionh
Activity Score 255
Graphic Designer
Brain-Art's picture

Nice idea but agree with the Target Issue. Not well directed

Brain-Art
Activity Score 1101
Graphic Designer
WillyLatasa's picture

Excelente! No se si me hace llamar para donar, pero me llega instantaneamente.

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Viralmente's picture

unconventional awareness

Viralmente
Activity Score 15
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