Unjumbling the mind
Description
Direct advertisement created by Right Here, Kenya for Alzheimer's Association, within the category: Public Interest, NGO.
Advertising Agency: Right Here Ltd., Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Associated Creative Director: Yash Deb
Copywriter: Crystal Ading
Designer: Martin Nandwa
Executive Creative Director: Jimmy Geeraerts
Associated Creative Director: Yash Deb
Copywriter: Crystal Ading
Designer: Martin Nandwa
Jan 06, 2016 - 3:43Dzsoi
I get the idea, it is nice, though most people (even without Alzheimer) can't solve a Rubik's cube.
Moreover, distorted images of faces have been used many times before in Alzheimer-related ads.
Having said that, it works.
Copywriter
Jan 22, 2016 - 16:00Luis Porras
This idea was made in Guatemala several years ago, but just for a local ad award (and it won), but nobody else in the global industry knows about it. Sad.
Creative Director
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