Unjumbling the mind

Agency Network: 
Published/Aired: 
May 2015
Alzheimer's Association:  Unjumbling the mind
Alzheimer's Association Direct Ad -  Unjumbling the mind

Description

Direct advertisement created by Right Here, Kenya for Alzheimer's Association, within the category: Public Interest, NGO.

Advertising Agency: Right Here Ltd., Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Associated Creative Director: Yash Deb
Copywriter: Crystal Ading
Designer: Martin Nandwa
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Dzsoi's picture

I get the idea, it is nice, though most people (even without Alzheimer) can't solve a Rubik's cube.
Moreover, distorted images of faces have been used many times before in Alzheimer-related ads.
Having said that, it works.

Dzsoi
Activity Score 8603
Copywriter
damnson's picture

Agreed on all fronts, but I like it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Not a bad idea.

kleenex
Activity Score 58777
Web Designer/Developer
Luis Porras's picture

This idea was made in Guatemala several years ago, but just for a local ad award (and it won), but nobody else in the global industry knows about it. Sad.

Luis Porras
Activity Score 141
Creative Director
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