On March 8th, before flowers sold out in our stores, we use the perfect media in which flowers are usually wrapped to bring back the true meaning of this day: newspaper.
We published a full double page in one of the most widely read newspapers in the country
where we commemorate through art illustrations and narrative columns the impact, the history and struggle of the most iconic women that has been a referent in politics, art, science, sports, music, and over all in the evolution and change of equity in the country.
This way we invite people to wrapped their flowers in this day with this page and inspire others to keep changing history.
Direct advertisement created by BBDO, Colombia for Almacenes Éxito, within the category: Retail Services.