Pirates, thunder storms and sea monsters. The Seas are no longer quite so scary. The objective was to advertise the Allianz Nautica insurance, one of the most traditional of the country in the coverage of private boats and sailboats, among the participants of an important boat race. We went back to the time when scary sea monsters “haunted” the Great Navigators. The image chosen for the cover invites the person to enter this universe. But, in opening the piece, a surprise – these mythological beings turn into stuffed animals, revealing that Allianz Náutica insurance render sea dangers harmless. The stuffies had the goal of charming the sailors and their families. As they are durable, they fix the product message for a longer period of time. Three sea monsters, developed especially for this action, formed an exclusive collection. Watch the video too.
Direct advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.
Chief Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Art Directors: Fernando Passos, Pedro Walker
Copywriters: Nathalie Lourenço, Marisa Rigon
Toy Design: Ricardo Vene, Rafa Santurian
Toy Fabric: Alessandro Toricelli
Painter: Alexandre Reider
Illustration Painter: Andre Attanasio
Account: Andrea Tornovisky
Graphic Production: Antonio Carlos