Description
Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader.
The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.
This professional campaign titled 'Open Book' was published in Croatia in June, 2018. It was created for the brand: Adris Group, by ad agency: Bruketa&Zinic&Grey. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Bruketa&Zinic&Grey, Zagreb, Croatia
Creative Director / Designer: Davor Bruketa
Copywriters: Ivan Cadez, Drago Mlakar, Drazen Novak
Illustrator: Tomislav Sestak
Photographer: Domagoj Kunic
Corporate Communications Director: Predrag Grubic
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac
Client Service Director: Masa Ivanov
Account Manager: Zrinka Pozar
Production Manager: Vesna Durasin
Head of DTP/ Pre-press: Radovan Radicevic
Case Film Creative Director: Dragan Lakicevic
Print: Cerovski Print Boutique
Video Editing: Poster
