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Open Book

Agency Network: 
Published/Aired: 
June 2018

Description

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader.

The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.

Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

Advertising Agency: Bruketa&Zinic&Grey, Zagreb, Croatia
Creative Director / Designer: Davor Bruketa
Copywriters: Ivan Cadez, Drago Mlakar, Drazen Novak
Illustrator: Tomislav Sestak
Photographer: Domagoj Kunic
Corporate Communications Director: Predrag Grubic
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac
Client Service Director: Masa Ivanov
Account Manager: Zrinka Pozar
Production Manager: Vesna Durasin
Head of DTP/ Pre-press: Radovan Radicevic
Case Film Creative Director: Dragan Lakicevic
Print: Cerovski Print Boutique
Video Editing: Poster
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Artmanakd's picture

Very nice

Artmanakd
Activity Score 186
Copywriter
kleenex's picture

Nice concept. Do not think the idea is that special though.

kleenex
Activity Score 58645
Web Designer/Developer
sold's picture

good

sold
Activity Score 3379
Copywriter
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