Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader.
The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.
Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.
Creative Director / Designer: Davor Bruketa
Copywriters: Ivan Cadez, Drago Mlakar, Drazen Novak
Illustrator: Tomislav Sestak
Photographer: Domagoj Kunic
Corporate Communications Director: Predrag Grubic
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac
Client Service Director: Masa Ivanov
Account Manager: Zrinka Pozar
Production Manager: Vesna Durasin
Head of DTP/ Pre-press: Radovan Radicevic
Case Film Creative Director: Dragan Lakicevic
Print: Cerovski Print Boutique
Video Editing: Poster