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Light Card

Agency Network: 
Published/Aired: 
February 2014

Description

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again.

Direct advertisement created by GOVT, Singapore for Adrian Tan, within the category: Professional Services.

Advertising Agency: GOVT, Singapore
Creative Directors: Aaron Koh, Casey Loh
Art Director / Illustrator: Yasee Poh
Copywriter: Casey Loh
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Highest Rated

jaydevanimator's picture

Superb Creativity :)

jaydevanimator
Activity Score 54
Creative Director at Dubai, United Arab emirates |

Senior Designer

ivan's picture

Huge collection of creative business cards here: http://stocklogos.com/topic/ultimate-creative-business-cards-collection

ivan
Creative Director at Ads of the World
GrumpyArtDirector's picture

This looks really cool, but shouldn't there be some sort of instruction on the card on how you should hold it against a source of light?

GrumpyArtDirector
Activity Score 858
Art Director
Reality Check's picture

Agree. (Otherwise, how would the recipient know what to do with the card?)

Reality Check
Activity Score 2549
kleenex's picture

That would get rid of the genius part to it right.

kleenex
Activity Score 58633
Web Designer/Developer
baliais's picture

Agree to Kleenex, I don't think it is needed as people enjoy more by discovering it by themselves.

baliais
Activity Score 2618
Graphic Designer
Dzsoi's picture

Agree. In real life you can't afford to loose 90% of your potential partners because they are not as good as Sherlock.
Most people won't examine a paper card with lines on it for minutes to figure it out what to do.

Dzsoi
Activity Score 8609
Copywriter
Gute Werbung's picture

Clever. Really good.

Gute Werbung
Activity Score 55

Gute Werbung - World best Advertising

damnson's picture

It's cool, but it doesn't really need such an epic film with emotional music underneath it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

jaydevanimator's picture

Superb Creativity :)

jaydevanimator
Activity Score 54
Creative Director at Dubai, United Arab emirates |

Senior Designer

jaydevanimator's picture

Superb Creativity :)

jaydevanimator
Activity Score 54
Creative Director at Dubai, United Arab emirates |

Senior Designer

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