Hovering art director

Agency Network: 
May 2017
Adobe Direct Ad - Hovering art director
Adobe Direct Ad - Hovering art director
Adobe Direct Ad - Hovering art director
Adobe Direct Ad - Hovering art director
Adobe Direct Ad - Hovering art director


About the figure

Shaped and designed in collaboration with design studio YumYum London, the Hovering Art Director features a speaker with 19 lines of wisdom, produced with Studio Sophisti. The lines were thought up by the creatives at ACHTUNG! mcgarrybowen. The HAD comes in Adobe-branded packaging that tells the story of Adobe Stock and makes it feel like a true collectible that designers will want to have on their desks. He even features all the clichés of a proper art director, including geometric tattoos, limited-edition sneakers, skinny jeans, and a notebook full of award-winning ideas.

About the competition

Starting on 8th May 2017 and continuing for two weeks, Adobe will award talking Hovering Art Director action figures for the most original and outrageous quotes. Designers and creatives will have the chance to enter their favourite sayings at and share them on social media. The best submissions will be shown throughout the competition. A real-life team of art directors will pick the winners.

Direct advertisement created by mcgarrybowen, Netherlands for Adobe, within the category: Electronics, Technology.

Advertising Agency: mcgarrybowen, Amsterdam, Netherlands
Creative Director: Daniël Sytsma
Senior Creatives: Jasper Janssen, Niklas Kristensen
Creatives: Michael James Phillips, Bert Marissen, Alexis Jabbour
Design Director: Christian Mezöfi
Account Director: Sven Vening
Strategist: Gerben van der Zwaard
Producers: Esther Kroes, John Gerard
Producer Trainee: Suzanne Whittaker
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kleenex's picture

I want one.

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