Wallet
Description
Direct advertisement created by Grey, Romania for Active Watch, within the category: Public Interest, NGO.
Head of Art: Bob Toma
Creative Director: Claudiu Dobrita
Senior Copywriters: Oana Gheorghe, Alex Strimbeanu
Agency Producer: Eugen Alexe
Highest Rated
A product to show why not to buy product? And we're supposed to get that the animals are being removed from there enviroment? But the line - "The more you buy, the more they die!" You're sending mixed messages.
Make a wallet that breaks down into nothing after a few months use with a note inside the stitching about "this wallet has been returned to it's proper place because of what it was made out of."
Just something creative guys, and who designed this thing? I'm really supposed to put a wallet with a giant button on it into my pocket? Sorry guys, try again...
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brandon
I have to many problems with understanding to like... but it is a good try
Nice execution, but this campaign is strange - for most of economies is important, especially in crisis times, that people buy more..
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Let's see them produce these wallets or publish their brochures or put up their website without consuming anything. Then I might be more convinced.
If you don't consume anything, you die.
A product to show why not to buy product? And we're supposed to get that the animals are being removed from there enviroment? But the line - "The more you buy, the more they die!" You're sending mixed messages.
Make a wallet that breaks down into nothing after a few months use with a note inside the stitching about "this wallet has been returned to it's proper place because of what it was made out of."
Just something creative guys, and who designed this thing? I'm really supposed to put a wallet with a giant button on it into my pocket? Sorry guys, try again...
--
brandon

NO MORE BUYING, NO MORE PRODUCT... NO PRODUCT, NO ADS... damn it!
Okayyy, How do you make the deduction that buying equals they die... free statement, cheap merchandising probably made in China (worst polluter), shipped to the US by boat (worst sea polluter), etc. All BS by pseudos granolas.

I would never use a wallet ugly like that...