Pages with faces

Agency Network: 
Published/Aired: 
July 2016

Description

Imagine thousands of children in need, needing to tell their life stories. On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages. Realize that these two worlds could cross each other was our insight.

Direct advertisement created by 3A Worldwide, Brazil for ActionAid, within the category: Public Interest, NGO.

Advertising Agency: 3AWW, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Director: João Ricardo Santos
Art Director Assistant: Beatriz Martins
Copywriter: Pedro Portugal
Account Manager: Selma Athayde
Sound Design: Silence
Production Company: Allternativa Filmes X
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kleenex's picture

Okay, butt did it increase donations.

kleenex
Activity Score 58777
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