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December 2008  Tree Direct Ad -  Tree


An initiative of subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Direct advertisement created by Saatchi & Saatchi, Romania for, within the category: Public Interest, NGO.


This Christmas, don't drink and drive.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca
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bubblestheclownfish's picture

Little known fact... that Hanging Pine Tree Air Freshener is copyrighted. No one can use it in advertising (in any form or even close approximation) without a chance of being sued by the copyright owner (unless they buy the rights for a campaign). Neat huh?

Activity Score 606
Creative Director
hilazon's picture

looks a little fake to me too

Activity Score 150
pepsiice's picture

we have to give them credits for the idea ! =') who would have thought anyways that this imagery is copyrighted :D

Activity Score 253
Graphic Designer
lynnholilin's picture

yeah true! love the idea, simple and great :-)

Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

Hibon's picture

Simple and clear... GREAT !

Activity Score 3734

Simple ideas are the best !

monsieurange's picture

Molto bueno!

Activity Score 520
Creative Director
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