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The Verse

Agency Network: 
Published/Aired: 
July 2014

Description

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created.

Digital advertisement created by Gong, Poland for Zywiec, within the category: Recreation, Leisure.

Advertising Agency: GONG, Poland
Creative Directors: Bartek Golebiowski, Michal Bucholc
Art Director: Michal Dobies
Copywriters: Łukasz Czubak, Rafał Czarnecki, Piotr Gruba, Piotr Szydłowski
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kleenex's picture

Love this idea...

kleenex
Activity Score 58793
Web Designer/Developer
damnson's picture

That's a damn great idea. Love it!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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