Contemporary beer

Agency Network: 
Published/Aired: 
February 2009
Zoogami:  Contemporary beer
Zoogami Digital Ad -  Contemporary beer

Description

Have a look: http://www.zoogami.net/beer

Zoogami releases a new beer and wants to position it as a modern product that follows the evolutions of the world in which we live. This is the Contemporary Beer project, born to explain, in a completely revolutionary way, what happens in the world in real time.

Digital advertisement created by Saatchi & Saatchi, Italy for Zoogami, within the category: Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessandro Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Antonio Di Battista
Developer: Francesco Pandolfi
Photographer: Gianni Baccega
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pierrelastname's picture

boring...

pierrelastname
Activity Score 2865
Copywriter
shahid.h's picture

does nothing to me!!! sad

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
pam_zor's picture

Awesome!! Nice job and impressive technology.

pam_zor
Activity Score 22
Guest's picture

Thats true???? it's amazing...

Guest
manga's picture

?

manga
Activity Score 111
Publicis Yorum - copywriter
pam_zor's picture

it's a website, click http://www.zoogami.net/beer

pam_zor
Activity Score 22
Davosk's picture

What's with the old Absolut background? This doesn't help with the 'contemporary' claim.

Davosk
Activity Score 4811
Art Director
atifain's picture

Very common design. Not any different. I think no need of Gradient. If you want to use black color then use it spot black. It looks rich than gradient, I think. And also try to use some other color, like brown, you can see the brown color in center of bottle. Best of luck.

atifain
Activity Score 4
Graphic Designer at Media City, Dubai
TRICKY's picture

the web experience was interesting until the boring result

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

pam_zor's picture

yes, really interesting use of media.

pam_zor
Activity Score 22
Guest's picture

cool

Guest
Guest's picture

This is a GREAT WORK with a good Flash As3 platform!!!

Guest
Guest's picture

MUY BUENO!!!!!!!

Guest
Ed Mintone's picture

Good job

Ed Mintone
Activity Score 585
Other
Guest's picture

f*ck*ng good!!! how does it works?

Guest
Guest's picture

It work by the code!!!!
I'm the developer!
Francesco.

Guest
Guest's picture

ABSOLUT copy?

Guest
Guest's picture

CYBER!

Guest
Guest's picture

i agree. innovative and outstanding work.

Guest
Guest's picture

Good idea & pretty good execution.

Guest
Guest's picture

LOL

Guest
Guest's picture

Good idea & pretty good execution.

Guest
Guest's picture

Good idea & pretty good execution.

Guest
Guest's picture

Good idea & pretty good execution.

Guest
ZaboZaboZabo's picture

Fucking boring. Only a nice execution. Not enough for any award.

ZaboZaboZabo
Activity Score 593
Art Director
Girlcalledjohn's picture

This is new to me! A call to army via Facebook to vote on ATW...
Despite of that, the vote is still 6.

ZOOGAMI BEER SU ADS OF THE WORLD- VOTATE, PLEASE!!!
Share
Today at 10:58am
Non serve essere iscritti per votare.
Basta andare al link http://adsoftheworld.com/media/online/zoogami_contemporary

Girlcalledjohn
Activity Score 16
Guest's picture

Not sure about the result, but interesting concept.

Guest
Guest's picture

It's an experimental use of media. It doesn't have to be funny.
Interesting for me.

Guest
Guest's picture

are oooooooooooooooo

Guest
Guest's picture

Yeahhhh!
This is true ROCK AND ROLL!!!
And you are the new Rock Stars!

Guest
Guest's picture

6/10 for me

Guest
Guest's picture

a boring shit.
no way guys...

Guest
Guest's picture

seen on fwa today, really cool.

Guest
Guest's picture

muy bueno

Guest
Guest's picture

Looks nice, feels magical but the output is nowhere close to my input.

Guest
designerdxb's picture

Good Concept

designerdxb
Activity Score 34
Web Designer/Developer at Patson Advertising |

abrar

pedrocajueiro's picture

???

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
Guest's picture

molto deludente come esperienza, bella l'idea però...
ma rispetto a quello che c'è in giro devo dire davvero una grande delusione
ci sono siti dove posso montarmi un video, scegliere la musica, scegliermi il finale etc etc...

l'idea c'è, ma la realizzazione, la tecnolgia etc però mancano completamente!!!!
troppo poco pescare dai social così, già lo fanno da 2-3 anni siti molto meno ambiziosi...

alla prossima saatchi...
un bel 7+ per l'impegno :D

Guest
Guest's picture

molto deludente come esperienza, bella l'idea però...
ma rispetto a quello che c'è in giro devo dire davvero una grande delusione
ci sono siti dove posso montarmi un video, scegliere la musica, scegliermi il finale etc etc...

l'idea c'è, ma la realizzazione, la tecnolgia etc però mancano completamente!!!!
troppo poco pescare dai social così, già lo fanno da 2-3 anni siti molto meno ambiziosi...

alla prossima saatchi...
un bel 7+ per l'impegno :D

ps
basta con i popup! sono old

Guest
Rafa creative's picture

new mac?

Rafa creative
Activity Score 7
Graphic Designer at Brother´s School
advertising ninja's picture

it can be really cool depending what you type in.. : ] risky : ] but it certainly is talking to me. made me very curious and sympathetic towards this beer.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
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