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Campaign
Agency Network: 
Published/Aired: 
March 2009
Zippo:  Banner

Description

Digital advertisement created by Brunner, United States for Zippo, within the category: Personal Accessories.

Caption

Disposable. Just another word for garbage.

Advertising Agency: BRUNNER, Pittsburgh, USA
Executive Creative Director: Jay Giesen
Creative Director / Art Director: Dave Vissat
Copywriter: Eric Schlauch
Photographer: Tom Cwenar, Pittsburgh
Retouching: Dwight Pritchett, Pittsburgh
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Blair Semenoff's picture

Man, nice way to go "green" for a product that lights up our cigs.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
BOOBJOB LOOBCANNON's picture

Shut up

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Crisp One's picture

It would be nice if Ivan could upload the swf on these online ads so we could actually see the ad in action instead of just thumbnails.

Crisp One
Activity Score 2005
Other at New York
Wordnerd's picture

hm, is this sort of 'green' really relevant for zippo? i mean, one tiny disposable lighter has lit, lets say, a thousand cigarettes? THAT's a lot of waste.

better shut up about the environment all together when it comes to smoking. my opinion

Wordnerd
Activity Score 6692
Copywriter
bknowlden's picture

It's not a green message, it's a message that Zippo has always touted. I own a Zippo and I don't even smoke.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

BFB's picture

This doesn't say "green" to me. It just says that the rest of the lighters are garbage. As in "not good".
"Green?"
"Super green!"

That being said, I like the campaign. It's simple and to the point. I like the copy "disposable. Just another word for garbage", but I would have liked to see a few more like that instead of another print with a slightly different execution.
The banner, on the other hand, is very lazy work. It just takes the print and adds "click here". Come on, we've moved passed this point with banners already!

BFB
Activity Score 936
Copywriter
BOOBJOB LOOBCANNON's picture

I like it. It works on two levels, that its not as wasteful, as that it implies all other lighters are rubbish compared to zippo. Nice work.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

hal9000's picture

This is pretty good.

hal9000
Activity Score 192
sharonjackson's picture

I like the idea. The placement of the text bugs me though. And I would like it better if the top of the first picture should be in the bottom of the second, just like part of the second appears in the third. It would give more of an idea of how deep the pile of garbage is, and would relate the first photo to the other two.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

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