Exchange the clothes after your ex

Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. Getting rid of them in a reasonable manner proves to be as difficult as the break up itself. Instead of throwing clothes away, Zalando Pre-Owned offers the possibility of extending their life for the sake of the planet, guided by the principles of circularity. In this symbolic way, the platform tries to educate consumers about the effects of getting rid of clothes without keeping to the rules of sustainable fashion, changing their habits and encouraging them to make more conscious choices. By enabling Zalando customers to give their clothes a second life directly on the platform, the Pre-Owned range makes a major contribution to do.MORE's sustainability strategy, supporting the goal of extending the life of 50 million items and eliminating single-use plastics by 2023.