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Don’t Get Bought Off

Agency Network: 
Published/Aired: 
March 2019

Description

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day.

Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

Advertising Agency: DDB, Montréal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Photographer: Jimmi Francoeur
Assistant-Photographer: Yanick Founier
Production: Morrison Films
MUA: Amélie Bruneau-Longpré
Set Designer: Marie Christine Boivin-Fournier
Retoucher: Marie-Élaine Doiron
Font Foundry: Pangram Pangram
Account Team: Alice Labous (Account Executive), Inès Khadr (Account Coordinator), Madjid Hamidi (Account Director)
Strategist: Hugo Martin-Bonneville
PR: Miriam Valcin
Webmaster: Jessica Boily
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