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YouTube Pre-Roll Hijack

Agency Network: 
Published/Aired: 
February 2017

Description

The research highlighted that majority of potential car buyers watch auto reviews on YouTube before deciding on their new car. And what they particularly look for is the final verdict by an auto expert. We hijacked the existing auto reviews of our competition and played our verdict of the All-New S-Cross within 5 seconds as a pre-roll. Thus creating the Pre-Verdict Pre-Roll. We began with the end and drove over their five minutes in five seconds. ​

Advertising Agency: Hakuhodo, Delhi, India
Chief Operating Officer: Elvis Sequeira
National Creative Director: Sabuj Sengupta
Creative Director: Tripti Kakkar
Associate Creative Director: Arjun Suri
Group Head: Mandar Sawant
AVP: Mayur Chandra
Account Director: Ankit Sharma
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