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Greek4Good Mobile

Agency Network: 
Published/Aired: 
November 2011

Description

In an effort to satisfy both curiosity and hunger, Yoplait Greek and Olson recently launched an advertising and augmented reality campaign Greek4Good in New York City and Chicago. Surrounded by Greek messages, people on the street can decode the messages via a mobile app and help their local food bank in the process.

Digital advertisement created by Olson, United States for Yoplait, within the category: Food.

Advertising Agency: Olson, USA
Chief Creative Officer: Dennis Ryan
Executive Creative Director: Chris Henderson
Creative Director: Brian Hurley
Art Directors: TJ Schaffer, Cameron High, Bethany Hall
Copywriters: Matt Burgess, Hillary Churchill, Thom Kordonowy, Amy Jarrard
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Highest Rated

scarfinati's picture

But why would i want to do this? whats in if for me?

scarfinati
Activity Score 843
Art Director
andylefty's picture

Odd video to upload.. from the description below the video, there's a lot more to this.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
scarfinati's picture

But why would i want to do this? whats in if for me?

scarfinati
Activity Score 843
Art Director
chinfeu's picture

Hmm... did they uploaded the wrong video?...
This one is more informative http://www.youtube.com/watch?v=YqOu0bh4m9I

chinfeu
Activity Score 37
Graphic Designer at Orbit Plus Sdn. Bhd.
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