#FrozenSqueezeHoney

Agency Network: 
Published/Aired: 
August 2021

Description

One of TikTok's most trending hashtags #FrozenHoney (1.2 Billion views) didn't fly over Israel's iconic honey brand Yad Mordechai... Instead of wasting honey, plastic and time by pouring honey into an empty plastic bottle, freeze it, and enjoying your #FrozenHoney, local influencers simply provided a better way: Put Yad Mordechai's squeeze honey bottle inside the freezer and... challenge complete. Easy beezy.

Digital advertisement created by Debby & Ron, Israel for Yad Mordechai, within the category: Food.

Advertising Agency: Debby & Ron, Tel Aviv, Israel
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gatti.lp's picture

I'm impressed with the amount of plastic bottles used to demonstrate the product.
Was that the best way?

gatti.lp
Activity Score 39
gatti.lp's picture

I mean, do you need to show plastic being wasted to talk about plastic waste?

gatti.lp
Activity Score 39
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