The brand wanted to show the product's advantages in a way that non-gamer people could understand. For that reason we created the character, "Kin The Magician", a magician that made stupid tricks and thought people believed them. "Kin" is looking for an assistant and creates several tests in http://www.tuereselcontrol.com to challenge people to work with him like: lift a car with mind powers, levitate, and make coffee appear magically in a cup.
Digital advertisement created by Netbangers, Colombia for Xbox, within the category: Electronics, Technology.
Creative Director: Camilo Ramirez
Executive: Maria Morales
Art Director: Juan Diego Guerra
Creatives: Carolina Arjona, Juan Diego Guerra, Alejandro Leon
Developers: Andres Ramirez, Herman Torres, Freddy Munevar
Copywriter: Lina Jimenez
Designer: Gonzalo Fernandez
Video Production: La Liga films
Audio: Juan David Lacorazza