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Save as .wwf format

Agency Network: 
Published/Aired: 
December 2010

Description

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF.

Digital advertisement created by Jung von Matt, Germany for WWF, within the category: Public Interest, NGO.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Idea / Art Direction: Michael Kittel
Copywriter: Henning Mueller-Dannhausen
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Highest Rated

Corbeen's picture

gooood! chapeau! bravo!

Corbeen
Activity Score 1095
Guest's picture

Thanks. Great idea.

Guest
Guest's picture

best idea since the inventing of the pc :)

Guest
Corbeen's picture

gooood! chapeau! bravo!

Corbeen
Activity Score 1095
Guest's picture

cannes. tha't new advertising.

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Blashyrkh's picture

Cute. Would like to try it, waiting for pc version.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

You have no idea what you are talking about. Paper is a natural RENEWABLE media. New trees are grown to make paper. New trees absorb CO2. Paper is NOT made from rainforests. Emails create more CO2 than a sheet of A4 printing. Add up all the servers, monitors, pcs and power used. Facebook alone uses 44,000 servers. Print is GOOD for the environment. Visit www.twosides.info for the facts. Adding " think about the trees" to the end of your emails is a badly informed mistake

Guest
Guest's picture

good points!

Guest
Guest's picture

Adding to the previous post... Paper is also recycled so your office A4 becomes a new sheet. Then perhaps a cornflakes box. Then packing. Then a newspaper. Then toilet roll. No more printing means a whole chain of products collapse. Plus FSC protects forests worldwide. Rainforests are being destroyed for wood products but also cleared for farming. Not papermaking

Guest
sirvan's picture

Wow. Shame there are no such things as tree farms. Or, recycled paper.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Dot's picture

great idea. love it.

don't like the mention: 'idea' in the credits though, michael kittel. not cool.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture

I have not learnt much technical details of WWF,But ye understood from the video that this process can save trees,i really appreciate the instinctive taken,can you help me out by providing a little more information.

Regards

For Primus Pvt Ltd

M.K.Ritesh Nambiar
+91-9940448182,
ritesh@primuschennai.com

Guest
Guest's picture

Previous post... This will not save trees. There are more trees in Europe now because of paper manufacturing. Thousands are planted every week. It is a crop. The opposite would happen if we stopped using paper. It is a natural renewable product (maybe the only one). WWF should be protecting the rain forests not promoting this inaccurate idea that we could save a tree by not printing a file or "even a whole book" to quote the video. Normal PDFs can be locked to prevent printing anyway if this is an issue. Just look at the settings when you create your PDF.

Guest
stilnox's picture

great!

stilnox
Activity Score 6
Janae's picture

nice paraphrase for a copyright secrurity.
even if trees have to die, not everybody is willing to read a book from a screen.
you can't replace the feeling of an old book in your hand with a computer.
but as i said, is a good ad, because the green message covered the fact, that
the document has a copyright secrurity.

Janae
Activity Score 385
Guest's picture

i like the idea, but it's not working well.

Guest
Guest's picture

Feels like a Scam ad.

The thought is good, but it lacks logic/truth as many posters have expressed.

And crediting yourself as "Idea / Art Director" reinforces the scam ad sentiment.

Guest
robinstam's picture

Well, here it is: http://www.saveaswwf.com/en/

It's there... so obviously it's not a scam ;-).

robinstam
Activity Score 215
Miami Ad School
Guest's picture

LOVEZZZZZZZ IT A LOADZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Guest
talkingisfree's picture

this is awesome.

talkingisfree
Activity Score 2712
Art Director
Glut's picture

Same things that are announce lacks logic or truth, besides the assumptions of many others suchs
as "paper produced innesesery over the world for documents, attachments or entire books" not all of them, not always.
I get the idea but it sounds more like a prohibition than getting conscious.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Dzsoi's picture

It is bullshit on all levels. Many have been pointed out here by previous posters.
I would add more: if you are already eco-conscious, you won't print anything unnecessary - don't need wwf format. If you are not, you won't give a damn about a new format that is just a pain in the ass - for you and for others (I wouldn't annoy my business partner by sending over a file that is unprintable... and if they are already eco-conscious, they don't need wwf format to keep it that way).

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

nich allzu konsequent, dann den "drucken" button auf der seite UND als video-vorschaubild zu verwenden ;)
aber ne coole idee.

Guest
alexander_bickov's picture

Great idea

alexander_bickov
Activity Score 3281
Guest's picture

Esto va más alla de la publicidad. No merece ni que lo evaluemos. 10/10. Deberian inventar un Cannes especial para cosas de este tipo. Ideas que cambian el mundo.

Guest
Guest's picture

Trees are not the only resource used in the production of paper. Think of the energy required to get it from the forest to the mill to the store to your printer, and then from the recycling box to the recycling plant (which then uses more energy and chemicals to recycle the paper). The incremental energy used by your computer to view it (figure a 300W PSU for 1 hour viewing time = 0.3kwh). While forest management is done right in many places, that doesn't make cutting down trees a "green" process. Sustainable does not equal green!

I'd much rather view a PDF and use renewable electricity for my computer than buy it on paper. However, I always like having the option, because sometimes you need something in your hands. For that reason I'm not using WWF files. They should have put their money to education as opposed to this pointless gimmick that nobody will use.

Guest
Dzsoi's picture

Couldn't have said better. A pointless gimmick it is.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

y qué tal si además de este formato se siguen plantando árboles? habéis pensado en esa posiblidad? menos árboles talados para producir papel + continuar con la reforestación = más árboles? y no "la misma cantidad de árboles debido a que hay que reforestar los ya talados?"
Hay mucho cínico suelto por aquí.

Guest
Guest's picture

Great!

Guest
ERROR404's picture
ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
TatiiiAlmeida's picture

The problem is always the same. But the solution is 100% different.
One created an app that says you will cut a tree when you print.
Other developed an app for you save a document that you can spread in internet and don't let any other person in the world print it.

Very good solution for a viral ad.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

StPepper23's picture

out-of-the-box thinking, very nice idea

StPepper23
Activity Score 269
Copywriter
TatiiiAlmeida's picture

I love this! And I use it =)

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

metis's picture

Absolutely brilliant.

metis
Activity Score 413
Copywriter
Lisbon freak's picture

Amazing. When creativity serves humanity.

Lisbon freak
Activity Score 496
Creative Director at Toronto
feyzuk's picture

Brilliant:) I wish WWF takes action not to use any kind of print media, ever...

feyzuk
Activity Score 10
Copywriter at Grey Istanbul
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