Game Is Not Over

January 2018

Also From This Campaign 2


The Google T-Rex game is cool, but the T-Rex was extinct 65 million years ago.
It's a bit lame playing a game to try to save it. But what about those facing extinction today?
We wanted to drive change by changing the T-Rex for those endangered species and their threats. When the connection comes back, people would still be able to save the animal through their donation. Now, playing with extinction can make everyone win.

Digital advertisement created by Miami Ad School, Spain for WWF, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Jaime Suárez
Copywriter: Paula Cabanillas
Tutor: Pranay Suri
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nehasukumar's picture

Hey Jaime and Paula, came across this video and wanted to discuss it with you. Is there some way I could get in touch with any of you? I'm adding in my email id too ( Would be great if we could connect soon. Thanks a ton :)

Activity Score 2
Copywriter at McCann Worldgroup
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