Detox Hour (Earth Hour)

Agency Network: 
March 2019


Earth Hour is a global event, attracting millions of people around the globe to ecological problems.

But in Russia people don't’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important - ecological problems.

How can we disconnect peoplzse from the web and reconnect them with nature?

Introducing Detox Website by WWF.

First ever branded web site that works ONLY offline.

This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline - same as with Google Chrome disconnect page.

Digital advertisement created by 24ttl, Russia for WWF, within the category: Public Interest, NGO.

Advertising Agency: 24ttl, Russia
Creative Director: Peter Farbey
Art Director: Sergo Korovets
Copywriter: Peter Farbey
Creative Group Head: Igor Popov
Project Manager: Alex Popov
General Producer: Yury Shishkin
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Danielazar's picture

''First ever branded web site that works ONLY offline.'

Bouyges Telecom:

The Disconnect Offline only magazine:

Jeep (Not the same but similar):

And many more...

I mean, the idea is fine, but not breakthrough.

Activity Score 136
Art Director at Havas Germany
Puffs Ultra Soft's picture

This is greeaatttt. Fun case study video, too.

Puffs Ultra Soft
Activity Score 70
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