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Published/Aired: 
December 2010
World AIDS Day:  Cock out
World AIDS Day Digital Ad -  Cock out

Description

Solution: An online game: users participate in a virtual boxing match against the human immunodeficiency virus. The player uses his penis – and a special condom – to play the game. The webcam detects movement, making the penis an interactive controller.

Result: Global attention on news websites and blogs, 84,027 players in the first 24 hours, a total of 2,042 interactive hours and a 13% increase in donations.

Site: http://www.cockout.de
Video: http://www.youtube.com/thecockout

Digital advertisement created by Philipp und Keuntje, Germany for World AIDS Day, within the category: Public Interest, NGO.

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Highest Rated

lopez's picture

Wtf?
Heilige Mutter Gottes, das kann doch nicht Euer Ernst sein.

lopez
Activity Score 10
Guest's picture

biggest creative fail i have seen since a very long time.. awareness created for aids: ZERO

Guest
LeeHarvey's picture

Totally agree.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

cool game of AIDS can not forget e.V.

That's how prevention work in 2011.

Just cool

Guest
Guest's picture

We need HIV/AIDS education. It's very important!! CDC has granted CSU $1.9M for HIV/AIDS education.
The number of members on the largest HIV dating&support site Positivefish. com (if I spell the site correctly) has reached 550,000.
OMG! Why so many guys and girls on the site are very sexy? Why so many sexy people are infected by HIV? There is no
doubt that we need SEX-ED

Guest
Guest's picture

It is important that the penis should have been shown. Otherwise video make confusing.

Guest
lopez's picture

Wtf?
Heilige Mutter Gottes, das kann doch nicht Euer Ernst sein.

lopez
Activity Score 10
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