Website builder Wix continues to see tremendous growth gaining millions of new users every month. Beyond being the best website platform around, we owe this growth to our repetitive YouTube ads, which people watch again and again. But success has a price. Along with the enormous traffic we receive to Wix.com, we also get dozens of bad comments, from people who hate seeing those ads over and over. To tackle this global issue, we’ve come up with a witty, clever, self-awareness campaign. It welcomes the toughest comments we’ve received with love and acceptance and turns it into a fun, unique campaign that emphasizes our great product features and capabilities at the same time. And one last fun fact - the whole campaign was created and produced in-house in our Tel Aviv offices, using real Wix employees. No actors were involved or hurt in any way.