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Pack Attack

Campaign
Agency Network: 
Published/Aired: 
March 2009
WITS:  Pack Attack
WITS Digital Ad -  Pack Attack

Also From This Campaign 2

Description

We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

Digital advertisement created by Saatchi & Saatchi, South Africa for WITS, within the category: Education.

Caption

In real life, it's not this easy to quit. Get a degree.

Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter
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capywriter's picture

at first I thought 'oh no, not another flash game'... but I like the insight and purpose of the games

capywriter
Activity Score 5513
Copywriter at Freelance
jdstr8's picture

clever way to engage the audience and drive your message.....however i don't see this ad realistically solving the problem.

jdstr8
Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

Blinvers's picture

Confused...

Blinvers
Activity Score 81
Readymade72's picture

Nice one... it's the kind of thing a student / school-leaver might actually download - and if even one kid thinks differently about the importance of getting an education, you've succeeded.

Readymade72
Activity Score 20
Ad Agency
partially_impartial's picture

I love it. Extremely effective.

partially_impartial
Activity Score 91
Graphic Designer
Guest's picture

yea it's effective for those fortunate enough to get an education.

Guest
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