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Box Boy

Campaign
Agency Network: 
Published/Aired: 
March 2009
WITS:  Box Boy
WITS Digital Ad -  Box Boy

Also From This Campaign 2

Description

We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

Digital advertisement created by Saatchi & Saatchi, South Africa for WITS, within the category: Education.

Caption

In real life, it's not this easy to quit. Get a degree.

Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter
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Highest Rated

Blinvers's picture

Good...but far from the best ads from here.

Blinvers
Activity Score 81
Blinvers's picture

Good...but far from the best ads from here.

Blinvers
Activity Score 81
Blinvers's picture

Good...but far from the best ads from here.

Blinvers
Activity Score 81
MatMad's picture

I like the use of games for ads. but how many actually downloaded this? the game sounds so dull. you know you will be bored before even playing. i can't believe anyone would download this.

MatMad
Activity Score 28
Guest's picture

its not easy to quit in real life. so get a degree........and that makes you quit the job easily????

Guest
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