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Agency Network: 
Published/Aired: 
May 2016

Description

Instead of simply creating a campaign that encourages donations, “Endangered Love” takes a different approach to raising awareness around WCFF’s cause. DDB New York created the brand with the simple thought that the most effective way to avoid extinction is having sex.

Digital advertisement created by DDB, United States for Wildlife Conservation Film Festival, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer / Copywriter: Icaro Doria
Creative Director / Copywriter: Thiago Carvalho
Art Director: Bruno Oppido
Copywriter: Tom Mandel
Art Directors: Diego Limberti, Cara Johnson
Head of Production: Ed Zazzera
Senior Producer: Amanda Van Caneghem
Music: “I Just Had Sex” written by J.Franks, J. Taccone, A. Samberg, A. Schaffer and J.Bettis
Music production company: Beacon Street Studios
Animation: Lobo.cx
Creative Director: Mateus de Paula Santos
Global Head of Production: Loic François Marie Dubois
CG Director: Diogo Kalil
Producers: Su Constantine, Aron Aguiar
Project Coordinator: Michelle Vinotti
3D Animation: Jannaina Bonacelli, Nicolas Nasser, Zé Alexandre, Derek Henriques, Mallo Ryker, Diego de Paula, Jonathan Bento, Michael Maron, Daniel Ueno
3D Modeling: Bruno Saber, Karla Ruoco
Textures: Michel Venus
Rigging: Viviane Adade, Flávio Castello, James do Carmo
Compositing: Cauê Mendes
Render / CG: Diogo Kalil, Felipe Mattos
2D animation: Anderson Omori, Chan Tong, Rubens Belli, Ana Cristina, Marcos Llussá
Clean Up: Michel Venus, Anderson Omori, Rubens Belli, Ana Cristina, Célio Vogel
Background Artists: Marcos Llussá, Chico Sanches
Concept Artists: Marcos Llussá, Rômulo de Oliveira, Michel Venus
Storyboard: Michel Venus
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Highest Rated

sacrilegend's picture

Yeah, this was shit. If you're going to do an animated song, it better be able to rival "Dumb Ways to Die." Otherwise, may as well see yourself out.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

My f*cking god. Who can watch this whole thing?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I did... Grammy time for this song,...

kleenex
Activity Score 58721
Web Designer/Developer
sacrilegend's picture

Yeah, this was shit. If you're going to do an animated song, it better be able to rival "Dumb Ways to Die." Otherwise, may as well see yourself out.

sacrilegend
Activity Score 3394
Copywriter
TheBear's picture

Loved it!

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

halaby87's picture

haha nice prespective

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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