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November 2020
Wildbytes: KO Campaign
Wildbytes: KO Campaign
Wildbytes: KO Campaign
Wildbytes: KO Campaign
Wildbytes: KO Campaign
Wildbytes Digital Ad - KO Campaign
Wildbytes Digital Ad - KO Campaign
Wildbytes Digital Ad - KO Campaign
Wildbytes Digital Ad - KO Campaign
Wildbytes Digital Ad - KO Campaign

Description

The game gave mobile gamers the chance to box against Donald Trump and Joe Biden with tongue-in-cheek fight items like a COVID mask, holy book, and literal dog whistle. Along with a cartoonish aesthetic reminiscent of claymation, the dialogue and headlines were updated in real-time to reflect current events.

More importantly, after delivering stylized punch outs to the candidate of choice, data suggesting the political leanings of the player as well as users worldwide appears -- data that actually predicted the winner of the election.

Digital advertisement created by Wildbytes, United States for Wildbytes, within the category: Agency Self-Promo.

Advertising Agency: Wildbytes, USA
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