The Wakeup Call

Published/Aired: 
June 2021
WhatsApp: The Wakeup Call
WhatsApp: The Wakeup Call
WhatsApp: The Wakeup Call
WhatsApp: The Wakeup Call
WhatsApp Digital Ad - The Wakeup Call
WhatsApp Digital Ad - The Wakeup Call
WhatsApp Digital Ad - The Wakeup Call
WhatsApp Digital Ad - The Wakeup Call

Description

Every hour one student commits suicide in India, a country where parents hardly discuss mental health with their children. But Indian parents send millions of Good Morning messages every day on WhatsApp, this is their digital love language. So, with this campaign, our idea was to help the youth break the silence about their mental health and seek help from their parents by saying a simple Good Morning.

Digital advertisement created by VCU Brandcenter, United States for WhatsApp, within the categories: Electronics, Technology, Public Interest, NGO.

Advertising School: VCU Brandcenter, Richmond, United States of America
Copywriter: Pratibha Gauri Nigam
Hamza Ali: Art Director
Strategist: Payal
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