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Zombie Preparedness, Zombie Broadcast System Report

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.

Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen
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F.Abboud's picture

What's the thing with Zombie Ads! Let them RIP man!

F.Abboud
Activity Score 218
Planner
NicoCiego's picture

boring

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
kleenex's picture

HUH?!?!!?!?!?

Why Zombies???

kleenex
Activity Score 53160
Web Designer/Developer
rakel's picture

stop using the fkng zombies man!

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
fabiofavero's picture

Horrible!! It could be fun, at least, if had a better production...they don't even look like a zombie!

fabiofavero
Activity Score 2
Other
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