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Moving Warmth for Better

Agency Network: 
Published/Aired: 
February 2015

Description

The project enabled two Waskaganish natives to travel from Canada to Peru to teach residents of Lampa how to insulate their homes with animal hides. In return, residents of Lampa taught the people of Waskaganish how to add variety to their diet with quinoa, a native Peruvian food that is rich in nutrients.

The program will initiate a new communication platform thanks to Western Union, seeking to carry out exchanges between different cities throughout the world, for the sole purpose of attaining the common good. http://www.movingwarmthforbetter.com

Digital advertisement created by FCB, Peru for Western Union, within the category: Finance.

Advertising Agency: FCB Mayo, Peru
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Highest Rated

kleenex's picture

Great idea.

kleenex
Activity Score 57465
Web Designer/Developer
Hany Nurahmawati's picture

Good CSR campaign

Hany Nurahmawati
Activity Score 62
Marketing Manager at Fortune Indonesia
kleenex's picture

Great idea.

kleenex
Activity Score 57465
Web Designer/Developer
damnson's picture

Yep, it is. Love it!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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