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Wendy's Realtime

Agency Network: 
Published/Aired: 
October 2009
Wendy's:  Wendy's Realtime
Wendy's Digital Ad -  Wendy's Realtime

Description

Check out the site: http://www.wendysrealtime.com

Digital advertisement created by The Kaplan Thaler Group, United States for Wendy's, within the category: Food.

Caption

Wendy's Real is what's fresh right now.

Advertising Agency: Kaplan Thaler Group, New York, USA
Creative Directors: Andy Green, Julian Wild
Art Directors: Eric Wagliardo, Leroy Tellez, Steve Celestin
Copywriter: Casey Soloff
Illustrator: Vault49
Site Development: Rokkan
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Highest Rated

sirvan's picture

Just seems like another excuse to post twitter and facebook feeds on a website.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

Just seems like another excuse to post twitter and facebook feeds on a website.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

germanhudders's picture

Dont see it happening, a real misuse of interactive advertising. It's not jus about using Facebook and Twitter is integrating them to your advertising being part of the network not another ad in the network

germanhudders
Activity Score 336
Copywriter at Droga5
daniel ieraci's picture

Seems like its trying to be Sprint's 'Now Network' campaign. The difference being that the 'real-time' idea reflects what Sprint is about, but it doesn't have anything to do with Wendy's...

daniel ieraci
Activity Score 333
Art Director
mgriff21's picture

It is. It's like the twitter of all Wendy's. Eat at Wendy's and tell what you think. The only issue with this is that they have a filter, so nothing bad will get posted. So you definitely won't see " Thighs getting bigger as we speak" or "Gonna poop this out shortly after I finish it."

it's interesting, but nothing special.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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