Just say the word Sriracha and a true fan is hooked. This idea helped Wendy’s go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand’s advertising. Using the only word that matters to a true Sriracha lover, Wendy’s aired this Sriracha-fied spot on its digital channels.
Digital advertisement created by VML, United States for Wendy's, within the category: Food.
Global Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Chris Corley
Group Creative Director: Pat Piper
Creative Director: Jordan Gray
Account Manager: Colin Belmont
Group Planning Director: Bret Smith
Senior Producer: Gary Granger
Production Company: World Famous
Director: Dan Brown
Executive Producer: Alan Nay
Producer: Michael Angelos
Editor: Jon Bazata