In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch.
Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.
Digital advertisement created by MullenLowe, Philippines for Wendy's, within the category: Food.
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Iya Parungao
Senior Copywriter: Min Roldan
Managing Director: Alan Fontanilla
Account Director: Gerald Lim
Social Media Director: Raffy Bariso
Account Manager: Lio Cana