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The Voice Donor

Agency Network: 
Published/Aired: 
May 2014

Description

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved.

Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Advertising Agency: Publicis, Guangzhou, China
Creative Director: Sheena Jeng
Chief Creative Officer: Akae Wang
Art Director: Yolanda Zheng
Copywriter: Aiya Chu
Illustrator: Bendit Li
Photographer: Dannvon Chng
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Highest Rated

kleenex's picture

YES!!!

kleenex
Activity Score 58793
Web Designer/Developer
damnson's picture

LOVE THIS!!!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Ammanuel Afowerki's picture

Great idea

Ammanuel Afowerki
Activity Score 81
Art Director at RAPP
kleenex's picture

YES!!!

kleenex
Activity Score 58793
Web Designer/Developer
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