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Moonments

Agency Network: 
Published/Aired: 
October 2020
WeChat: Moonments
WeChat: Moonments
WeChat: Moonments
WeChat Digital Ad - Moonments
WeChat Digital Ad - Moonments
WeChat Digital Ad - Moonments

Description

The moon festival is one of the most important holidays in Chinese culture, celebrating being together with family and friends. WeChat took this opportunity to create a mixed reality campaign aimed at symbolizing the strong power of Chinese culture, called “Moonments”. WeChat enabled users across the globe to connect with each other by searching for the moon in the sky using their mobile phone and then transported users to one of the Great Wall Passes, directly from their location in the real world. Within 12 hours, over 20 million WeChat users gathered on the Great Wall from across the world.

Digital advertisement created by Tencent, China for WeChat, within the category: Electronics, Technology.

Digital Agency: Stink Studios
General Manager: Vincent Li
Executive Creative Director: Akae Wang
Copywriter: Zita Zou
Art Director: Ivy Huang
Art Director: Ken Lin
Art Director: Dong Xie
Agency Producer: Ahjan Huang
Assistant Agency Producer: Sonja Xu
Business Director: Yuan Hong
Project Manager: Tao Yu
Creative Director: Nando Correa
Executive Producer: Katherine Lee
Producer: Roy Zhang
Digital Designer: Addie Hao
Digital Creative: Helen Hsu
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akaewang's picture

nice web and UX experience

akaewang
Activity Score 15
katherinelee's picture

simple yet powerful, cool work!

katherinelee
Activity Score 9
yiyinghao's picture

Such a beautiful and poetic project! Lovely to see Chinese culture been shown in this way.

yiyinghao
Activity Score 5
yiyinghao's picture

Such a beautiful and poetic project! Lovely to see Chinese culture been shown in this way!

yiyinghao
Activity Score 5
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