Silent Crisp

Agency Network: 
April 2021


The Swedish crisp bread brand Wasa Bröd has, on April 1st, gained attention internationally by launching a quite impossible and somewhat unexpected product in several of its markets; the Silent Crisp – the completely quiet crisp bread. The product, launched as ideal for a non disturbing snack during teams meetings, and it’s campaign has gained the attention of secret midnight-snack prone crunch fans all over the world.

Digital advertisement created by M&C Saatchi, Sweden for Wasa Bröd, within the category: Food.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
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