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A mate from the past, 1944 Live

Agency Network: 
Published/Aired: 
October 2009

Description

Digital advertisement created by San Markos, Poland for Warsaw City, within the category: Public Interest, NGO.

Advertising agency: San Markos Warsaw, Poland
Creative Directors: Michał Berger, Tomasz Chojnacki
Art Director: Michał Berger
Copywriter: Agata Grosicka („Sosna”), Artur Klimek („Kostek”)
Director: Bastien Loiseau-Majewski
Others: Katarzyna Borkowicz, Maria Gadomska („Romka”), Wojciech Albiński, Norbert Kilen, Janek Kiraga
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daniel ieraci's picture

The whole 'fictitious character profiles' thing is nothing new but I felt it worked really well in this piece. Well done.

daniel ieraci
Activity Score 333
Art Director
kurtberengeiger's picture

Agreed. In this instance it works very nicely.
I'm just wondering how the initial message of the two character's existence was spread?... As the PR seems to be defacto...

kurtberengeiger
Activity Score 7326
Copywriter
everartz's picture

i dont know why didnt they use naszaklasa.pl this is the real polish facebook!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

facebook provides more possibilities and 'tools' than nasza klasa - such as 'wall', quizes and so on and so on

ingenious idea
excellent execution

Guest
Guest's picture

Agreed. This could have never been executed on naszaklasa.pl - this is really a photobook more than anything else. Lacks community tools.

Guest
Guest's picture

Like it!

Guest
Guest's picture

Une experience touchante avec une impacte internationale. Enfin on s'interesse a cet evenement de la deuxieme guerre mondiale. Merci

Guest
Guest's picture

Excellent and unique. This is the present of the comminication already !

Guest
Guest's picture

excellenet job, great interactive hostory lesson

Guest
Guest's picture

One of a kind and breaking through...I am jelous it is not my idea :-))

Guest
Guest's picture

Cannes Lions level

Guest
Guest's picture

maybe... next year ;)

Guest
santomas's picture

Thanks for your opinion and such a good ratings :)

santomas
Activity Score 6
Creative Director at San Markos
Guest's picture

Polska!

Guest
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