What makes a superhero?

Agency Network: 
May 2016


As countless homes across America celebrate Mother’s Day, Vroom, the Bezos Family Foundation’s early learning initiative, has

The film comes at a time where in many families, the role of caregiver isn’t filled by a mom at all. Single dads, grandparents, aunts and other caring adults all play the important role of superhero when a child needs them most.

Vroom is a newly-launched brain building initiative that finds teaching opportunities in the everyday moments children and their caregivers already spend together.

Digital advertisement created by Johannes Leonardo, United States for Vroom, within the category: Public Interest, NGO.

Advertising Agency: Johannes Leonardo, USA
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director: Mike Blanch
Art Director: Hunter Hampton
Copywriter: Jeph Burton
Head of Production: Cedric Gairard
Producer: Estela Pereira
Account Supervisor: Gulru Soylu
Strategist: Georgia Lindsay
Productin Company: Dancing Diablo
Director: Beatriz Ramos
Producer: Jackie Brown
Director of Photography: Ben Carey
Animation: Dancing Diablo
2D Animators: Raul Avila, Dave Farinella
Compositing: Beto Acosta
Editorial: Loroto
Editor / Colorist: John Wilson
Music: Marmoset
Sound Design / Mix: Sonic Union
Sound Engineer: Michael Marinelli
Executive Producer: Justine Cortale
Producer: Pat Sullivan
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