New beginning

Agency Network: 
Published/Aired: 
May 2015

Description

The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends. The song Feeling Good was initially picked as a proposal by Volvo Cars. The arrangement has been produced by Avicii, with Audra Mae on vocals.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Advertising Agency: Forsman&Bodenfors, Sweden
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Highest Rated

halaby87's picture

From the country that brought you Volvo and ikea now Avicii

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

great music.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

From the country that brought you Volvo and ikea now Avicii

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

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