Interception

Agency Network: 
Published/Aired: 
January 2015

Description

The Volvo Interception will begin at 6:30 p.m. ET—on Sunday, February 1. Whenever any car commercial airs throughout the big game, people can tweet with the hashtag #VolvoContest to tell Volvo who they think deserves a brand new Volvo XC60. All eligible tweets will receive a response from Volvo, and each person must then tell why his or her nominee was chosen. Following the conclusion of the entry period, five potential winners will be selected by judges from all entries received.

Digital advertisement created by Grey, United States for Volvo, within the category: Automotive.

Advertising Agency: Grey, USA
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Highest Rated

andylefty's picture

I agree that interception sounds cool, however not a fan of the idea. Feels lazy.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Dzsoi's picture

Totally forced. You just wanted to be seen cool and cheeky but it doesn't make sense at all.
Interception sounds cool too, but there is no interception in your idea.

Dzsoi
Activity Score 8603
Copywriter
andylefty's picture

I agree that interception sounds cool, however not a fan of the idea. Feels lazy.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
damnson's picture

So boring.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

not a bad idea for a contest.

kleenex
Activity Score 58777
Web Designer/Developer
Liviu's picture

make a contest is a lazy way to do advertising. and it is cheaper too..

Liviu
Activity Score 4405
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