In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the consumer could drive the pickup without leaving home. More here.
Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.
Creative Directors: Marcello Serpa, Sérgio Mugnaini
Art Director: Tiago Marcondes
Copywritter: Marcelo Pignatari
Art Assistant: Lucas Amaral
Information Architect: Vanessa Marques, Andressa Curvelo da Silva
Event Production Company: Melhor Eventos
Sound Production Company: Cromo.sônica
Project Assistant: Ana Maria Machado
Streaming Company: Sétima Arte
Developers Companies: On Interactive e Jazz
Technology Directors: Raphael Strada e João Lopes
Account Team: Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Carla Magro
Media Team: Ricardo Medeiros, Isabelle Fernandes, Ariane Coelho