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Twitter Zoom

Agency Network: 
Published/Aired: 
December 2010

Description

Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.

Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Luiz Sanches, Sergio Mugnaini
Art Director: Guiga Giacomo
Copywriter: Ricardo Wolff
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Highest Rated

sirvan's picture

Nice nice nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

deedeedead's picture

Nice one

deedeedead
Activity Score 26
Copywriter at JWT Caracas |

http://www.behance.net/JavierValle

Phillhb's picture

While they have done well to get so many people tweeting there #tag, i have to question the value of the medium in isolation, as, people could have tweeted, the #tag without truly understanding the cause/message, just to get tickets. A nice idea though especially with the zoom feature.

Phillhb
Activity Score 372
sirvan's picture

Nice nice nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

dsklan's picture

why not, but its pretty complicated...

dsklan
Activity Score 1926
Art Director at homeshop
elvisarias's picture

love the zoom feature

elvisarias
Activity Score 37
Marketing Manager at Claramark |

Elvis

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